Search Engine Optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Search engine optimization is the process of making your site better for search engines. It’s also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web. Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
How SEO Works
SEO is a long-term project, with daily action and constant activity.
A user creates and published a piece of content to a website using strategies to maximize page views
Bots scour webpages, collecting information about the contents of each.
Bots store collected information into an index, tagging them with relevant search terms.
Algorithms determine the placement of the content on a search engine results page, based on how well it satisfies the user's query.